Tuesday, September 25, 2018 Medina 71°
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Wadsworth 'a community unmatched' according to new branding campaign

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WADSWORTH — A red flame and the tagline “A Community Unmatched” will be featured on the city’s signage in the near future.

New branding and signage were unveiled at Tuesday’s City Council meeting by Lauren Falcone and Beth Barton of the Poggemeyer Design Group.

The refreshed look provides a more defined flame to the Wadsworth logo, Mayor Robin Laubaugh said.

Wadsworth is the former home of the Ohio Match Co., and the city still has a Blue Tip Festival each year to commemorate the matches once made here.

Laubaugh said many people weren’t quite sure what the flame was on the city’s current logo, designed in the 1960s when Ohio Match Co. was operating in the city.

“Some thought it was a tulip, some thought it was just an emblem, but actually it was to be reflective of a flame,” Laubaugh said.

“We recognized that if people don’t recognize what your logo is supposed to be, perhaps we might want to look at it.”

Falcone pointed out that Wadsworth has several different types of signage, and the new logo and tagline will give the community a more unified appearance.

The process of rebranding Wadsworth began eight months ago when the city hired Poggemeyer Design Group.

“We really wanted to get out what is the essence of Wadsworth,” Falcone said.

Residents participated in the process through surveys, a public forum and a steering committee, which doesn’t happen in every community, Falcone said.

Laubaugh said she thinks the new flame logo and tagline are a great fit for the city, and that they play off each other to make for a memorable impression.

A new logo for the downtown organization Main Street Wadsworth also was presented Tuesday. It highlights the historic downtown with the gazebo and town clock.

Service Director Robert Patrick thanked everyone who participated in the project, and said he is looking forward to implementing new signage around the city.

“I’m getting excited to move forward with the new design and all the new materials we can produce now,” Patrick said.

A timeline for implementing the signage was not available Tuesday night.

Contact reporter Nathan Havenner at (330) 721-4050 or nhavenner@medina-gazette.com.



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