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Wadsworth unveils promotional video (WATCH)

  • Wadsworth-JPG

    This screenshot shows a new promotional video for the city of Wadsworth.

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WADSWORTH — “We are a progressive community with a small-town American feel” is read by a narrator as familiar images of the city are highlighted during Wadsworth’s first citywide promotional video released this week.

Service Director Robert Patrick said the new two-minute, 32-second video is a part of the city’s overall marketing strategy.

“Through our marketing, we have undergone a lot of initiatives over the last couple of years,” Patrick said Tuesday. “We redid our website; we redid our social media platforms and updated branding and signage.”

Mayor Robin Laubaugh said Tuesday that the video features the city’s new tagline, “A community unmatched,” which was unveiled last year.

“It provides us an opportunity to clarify our message, and provide an opportunity to promote that new brand,” she said.

The video was created by Moser Media of Fairlawn, and took more than a year to create, with film crews returning last fall to be sure they had exactly what they needed.

Featuring traditional Wadsworth events such as the Blue Tip Festival, Candlelight Walk alongside local business and Wadsworth City Schools, the video provides viewers with a broader context of what living and working in the city is all about.

City Marketing Coordinator Ayten Anderson said in an email Wednesday that the video, which is posted to the city’s social media accounts, already has been viewed more than 30,000 times, shared more than 680 times and reached more 54,000 people — all in less than 48 hours.

Anderson said the video will be shown during community events and distributed through local organizations.

“They came out through the last year and took video in different seasons, different events, so we could get a well-rounded version of the city of Wadsworth,” Patrick said.

The video also gives viewers a look at city services such as being one of two cities in the state to be a full-service communications provider through its CityLink cable and internet services.

Patrick said the total budget for the project was $10,000, and includes an additional video still in production.

“We also have a shorter version that is going to be more economic-development focused that highlights large properties that are available,” Patrick said.

Laubaugh said the city participated in the editing process and ended up going through some different variations of the video before arriving at the finished product.

“They provided their product, but then we were able to view it and make recommendations and changes so that it was more reflective of what we were hoping to accomplish,” she said.

Patrick said that the city and production team worked well together and the finished product is something everyone can be happy with.

“We really haven’t seen anything I guess as dynamic as this and as robust as this,” he said. “So maybe this is the new model that maybe folks will take a look at and want to replicate.”

Contact reporter Nathan Havenner at nhavenner@medina-gazette.com.
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