MEDINA –– While Black Friday and Cyber Monday are a way for big-name stores to make a little extra cash and get product off the shelf, Small Business Saturday is a way for small businesses to shine.
“Being a small business, Saturdays are usually pretty busy for us anyway,” said Tom Hinckle, manager at Courthouse Pizzeria. “We like to focus on what we’re known for and do it well.”
Hinckle said that the pizza shop, which just opened on the square three years ago, does tend to get more foot traffic thanks to Main Street Medina and city officials who help to advertise Small Business Saturday.
“We are one of a kind, we’re family oriented, we are very involved in the community,” said Hinckle about why Courthouse participates in Small Business Saturday.
The national event was started by American Express in 2010 to encourage people to discover new local businesses in their area and to support ones that are already around.
“For us, we just appreciate that people around the community that seek us out to support our small business,” said Michelle Forsyth at the Olive Tap.
“It’s important to them to shop local as well.”
Tara Lance, bar manager at Sully’s Irish Pub, said that their foot traffic increases a lot on Small Business Saturday.
“We’re usually slammed this weekend because we have a lot of big families and stuff,” Lance said.
She shared that, while business owners hope for community members to come out and support them, it is also important for them to support other small business owners.
“A lot of our staff will wait and do our shopping this weekend because we know everyone down here and we want to support other small businesses,” Lance said.