WADSWORTH — Cornwell Quality Tools will celebrate its upcoming 100th anniversary by partnering with the professional drag racing team John Force Racing.
“Our company has grown to the point that we have pretty much everything you need to really accelerate growth in terms of adding franchisees, so we needed a way to get our name out to more people quickly,” Cornwall Quality Tools marketing director Don Russell said Thursday.
Russell said the company will serve as the official tool of the race team for at least the next three years, beginning with the 2019 season in February.
John Force Racing, headquartered in Yorba Linda, California, competes in the National Hot Rod Association’s 24-National Event race series, fielding three Top Fuel Funny Car teams and one Top Fuel Dragster team. Each vehicle is capable of attaining speeds of more than 300 mph in 1,000 feet.
Established in 1975, John Force Racing is the winningest team in professional drag racing history, raking in 20 NHRA World Championships during the past 28 seasons. The team is headed by CEO and founder John Force, 69, who is the winningest driver in NHRA history with a 149 wins and 16 Funny Car championships.
“We’re a family-run business. Our teams and sponsors are our family out there on the road,” Force said in a statement earlier this month.
“Cornwell will be joining that family and we’re excited to be celebrating their 100-year anniversary with them in 2019.”
Russell said the company was involved in drag racing several years ago but sidelined its racing program due to a variety of factors.
The new partnership will include the company’s logo being displayed on all four of the team’s race cars. Cornwell tools will be used by crew members to work on the racecars during competition.
When the company decided to re-enter the world of motorsports, Russell said involvement in the NHRA and specifically John Force Racing just made sense.
“The demographics for NHRA matched up with what we needed, so we started a search,” Russell said.
“And when you do a search, you start at the top, and that is where we started and that is where we ended,”
Russell said Cornwell has a network of tool distributors that operate as franchises that resell tools purchased from the company.
Cornwell has a network of 690 dealers across the United States and more than 200 employees, according to the company.
“We are mobile tool distributors who sell product to the professional repair technician,” Russell said.
Russell said that while no plans are finalized, the company would like to have a presence in June at the Summit Racing Equipment NHRA Nationals in Norwalk.
“We have a lot of plans in the works, nothing finalized yet, but yes, we would love to show up at Norwalk in ‘force,’ so to speak,” Russell said.