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Online efforts, branding touted during Wadsworth State of City

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    Wadsworth Mayor Robin Laubaugh delivers her State of the City address to members of the Wadsworth Area Chamber of Commerce on Wednesday.



Wadsworth Mayor Robin Laubaugh delivers her State of the City address to members of the Wadsworth Area Chamber of Commerce on Wednesday. “The goal is to provide great service to each one of you and that you are proud of your community and enjoy living here,” she said. NATHAN HAVENNER / GAZETTE


WADSWORTH — Economic development, refreshed branding and an updated social media strategy were some of the achievements cited by Mayor Robin Laubaugh and city leaders during the annual State of the City address Wednesday.

“I certainly look forward to this each and every year,” Laubaugh told members of the Wadsworth Area Chamber of Commerce during their luncheon meeting. “It gives us an opportunity to give some updates about what is going on in the city of Wadsworth.”

Harry Stark, outgoing director of economic development and assistant service director, discussed upcoming development projects, including the Village of St. Edwards senior care facility, housing developments and a new Kimmel HVAC office and warehouse at 224 College St.

Stark said 112 new jobs were created in 2017, and the city saw capital investments of about $29.9 million during the year.

Between 2010 and 2017, Wadsworth was the recipient of 1,244 new jobs, prevented 738 jobs from leaving, and welcomed more than $241 million in capital investment, he said.

Laubaugh said the updated branding project presented during Tuesday’s City Council meeting is a significant achievement for the city.

A refreshed city logo, new tagline and signage was the culmination of the eight-month project between the city and Poggemeyer Design Group,

It is anticipated updated signage with the newly designed flame logo, a nod to the city being the former home of Ohio Match Co., will be implemented this year.

The city also has made strides with its online presence — a new website and an updated social media plan.

“This was not a small undertaking,” Laubaugh said. “It is being kept up-to-date, so it is going to be a great resource for us to use in the future.”

The mayor credited Danielle Rich, marketing coordinator, with bringing the social media pages into the 21st century.

“Danielle Rich has taken the lead on this and we have been utilizing the various social media platforms to a much greater extent,” she said.

Wadsworth’s Facebook page had 2,735 likes as of Thursday.

Service Director Robert Patrick said the completion of the High Street road construction project was a major accomplishment last year.

“I know all of you probably had a little easier time getting here this year than last year because the improvements that were made on High Street,” he said. “You cannot believe the amount of compliments I have been receiving about the project.”

Next week, city contractors will replace two water lines on Broad Street that are more than 100 years old, Patrick said.

Safety Director Matthew Hiscock said passage of the EMS levy was a significant milestone for safety services last year.

“I am happy to report that we passed the levy by the highest passage percentage in our city’s history; 84 percent supported it,” Hiscock said.

Contact reporter Nathan Havenner at (330) 721-4050 or

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